Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their location.
92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs. This is a highly valuable ranking since about 50% of local searches result in the user visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results for a more generalized search. In this arena, a single wrong keyword choice can be the difference between appearing in the first five search results and appearing as the 99th result–which is the same as not being listed at all.
When you’re looking for a local SEO provider who can help you create a data-driven approach that delivers real results and ROI, BhartiTech is ready to help.
Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.
Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.
Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.
Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.
Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with BhartiTech local SEO marketing services. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.
Is your website optimized for your target location? Thrive’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.
Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.
Local SEO citations serve as a reference of your business name and address on another website. At BhartTech, our Google My Business experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages and Yelp. Our local SEO Company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.
Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 percent of consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.
Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local business SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.
Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local search engine optimization company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).
Don’t know how to market your local business on Nextdoor? Our local SEO agency’s local search service focuses on building your Nextdoor reputation and community. We optimize your Nextdoor business profile, engage with your local community, ensure your brand information is accurate and track your campaign metrics. These local SEO solutions allow us to spot areas you can improve your standings in and perform necessary actions to connect your brand with the people in your target locations.
To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.
Local SEO is all about location, location, location. It’s a way to get your products and services in front of your target audience in a specific geographic area. It entails all the nuts and bolts of usual SEO – content, on-page optimization, keyword research, link building – just with a local focus.
Search engines look for signals in local content, links, social profile pages and profile listings to provide the most relevant local results to the searcher. For example, Local SEO typically focuses on city or town names because people add a city or town name to their search request, e.g. “salons in New York”. With a good Local SEO strategy, Google starts associating your business with a certain area, bumping you up the rankings and boosting your profile in the community.
The other thing about local searches is they’re more often highly relevant. Either they focus on a town or city, or things like product availability, opening hours and directions. That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.
Another factor that’s important for Local SEO is citations. This is your name, address and phone number (known as NAP) on other inline listings. There are lots of places where you might want to claim or add your citations, depending on your business. For example, there might be niche directories for tradespeople, salons or childcare centers.
Reviews are also essential for Local SEO. Just make sure they’re good reviews! Send people who have a good experience with your brand to your Google My Business listing. Encourage and incentivize reviews where you can. Good reviews will always help you generate leads and conversions. This is true for companies local and global. Though in particular for Local SEO, reviews will define your success when it comes to ranking with Google.
So when would you use Local SEO versus SEO? You won’t be surprised to learn that Local SEO is mostly (but not exclusively) used for local bricks-and-mortar businesses. We’re not only talking about shops, cafes and restaurants but also services, like plumbers, lawyers and real estate agents. Think about it – if your business has a physical location or wants to appeal to people in a certain geographic area, you want to make sure it pops up in the SERPs when people search for “plumber in Richmond” or “Thai restaurant in Paramatta”.
If your business is online (such as e-commerce), national or even global, the location doesn’t matter so much. Your target audience isn’t limited to a geographic area, so you don’t need a Local SEO campaign.
Doing well in SEO? You will do well in Local SEO. After all, they’re made up of many of the same tactics. So, if you can get SEO right (or you have an agency who is doing a stellar job), your Local SEO will surely succeed too.
Did you know that 4 out of 5 people use Google Search and Maps to find local information? Or that 80% of local mobile searches result in an offline purchase within 24 hours?
Local search is exploding. More than half of online searches actually specify a location. This is called ‘local intent’, and it means consumers are stating the name of a city, town or postcode when they type a search request. For example, rather than searching “SEO agency”, you might type “SEO agency New York”. You’re telling Google that you don’t want just any SEO agency in USA or the world, you’re telling it you only want an SEO agency located in New York.
Can you guess the other huge force behind the Local SEO boom? Mobile. People are using their mobile devices to search for services or products at the exact moment they need them. In fact, 50% of people who did a local search on their phone went to a physical store within one day. That’s one in two people physically acting on their mobile search. Compare this to 34% who did the same when they did a local search on a computer or tablet. Here are a few more stats that prove the power of local search: 78% of local-based searches on a mobile result in purchases being made offline and 71% of people say they search for the location of a business before a first-time visit.
Local SEO is driven by Google too. For example, Google’s Local Pack is the top section of the search results that highlights three local businesses related to a search. This is incredibly useful for mobile users as they can rapidly find a business near them and see opening hours, phone number, reviews, and more – without wasting time clicking through to a website.
Add this to the other reasons above, and one thing is crystal clear: Local SEO has never been a more powerful tool for business. If you want greater local exposure, you need an SEO strategy that sends you to the top of the listings in your city or region, right where your local customers can see you. With an intelligent Local SEO strategy, you can dominate your niche in local search results and outrank even the big-name competition. No matter how big or how established your brand may be.
Truth is, if you’re a bricks-and-mortar business with a physical address in a specific location, you cannot afford not to rank high in a local search. Will your business show up at the exact moment a local customer is looking? Will they choose you out of all the other local businesses that offer the same products and services? That’s why you need Local SEO. When a searcher is looking for a place to go for a certain product or service, you need to show up in their search. And you don’t just want to tell them what you do or sell. That’s not going to cut it.
Make sure they can find all the information they need about your business right there – your exact location, opening hours, contact details and reviews. Because it’s this information that people need if they’re going to physically visit your business and make a purchase. Don’t stress; you’re not in this alone. Talk to BhartiTech about your Local SEO strategy today!
Due to the factors affecting search results and the dynamic nature of search engines themselves, no one can explicitly guarantee search engine rankings through Local SEO. Google updates its search algorithms multiple times in a year and we are constantly on our toes to tweak our strategies to align with those updates. We ensure that we employ the most ethical best practices to enable you to sustainably rank higher on local search results. Our past work is a testimony of the fact that despite steering clear from giving guarantees
We are proud of the fact that we have an in-house team of SEO experts in our corporate office. We do not outsource our core competencies and ensure that we hire the most experienced experts for the job. We are a close-knit team and work together to deliver the best results for our clients in terms of local listings.
There is no guarantee of time taken to achieve desired rankings through local SEO. Google uses over 200 ranking factors in their algorithm and hence achieving results is a challenge, especially if your category includes competitive local search terms, which have a high search volume. However, in our experience, while working with brands, we have seen them achieve rankings for long tail keywords within 3 months and for competitive keywords – within 6 months.
Multiple location SEO is for businesses who have more than one business location or address. For example, an Australian florist with locations in New York, New Jersey and Florida,
It would be highly important for a florist operating a flower delivery service to have good local visibility for each of their 3 business locations. The process is very similar to a normal local SEO strategy for a single business location. Apart from the fact you need to make sure all the different locations all have verified GMB pages and that their individual NAP details are mentioned on the business website preferably on individual pages which would be linked and associated to their respectful GMB location pages.
BhartiTech is a leading Local SEO Agency that focuses on driving impactful business growth through Local SEO services. Local SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales.
