PPC advertising is a digital advertising model in which advertiser’s only pay when someone clicks on their ads. It is most commonly associated with paid search advertising, but is also used on social media platforms.
PPC ads typically live on a single platform, but re-targeting tools make it possible to display ads to consumers across platforms based on their activity, such as if they’ve clicked on an ad previously.
Ads come in many shapes, sizes and formats. Text ads are the most common, and are the ones you typically see at the top of a search engine results page (SERP). Display ads can include product images, videos, user ratings and similar elements.
A well-rounded PPC campaign may utilize multiple platforms for various purposes. A Facebook ad might target top-of-funnel blog readers whereas a re-targeting ad might be geared toward people who have visited your site and added items to a shopping cart, only to abandon them there a few minutes later.
This is the beauty of a PPC marketing campaign: It’s versatile enough to tailor it specifically to your business needs for targeted results.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts
Pay-Per-Click (PPC) ads are effective at driving web traffic, converting visitors to customers and achieving other important sales goals.
In fact, 33% of people say they click on paid ads because they directly answer their search query.
PPC campaigns offer maximum return on investment when they are guided by a clear strategy. Elements of an effective campaign include:
BhartiTech dedicated PPC strategists can support your ad campaigns with shared expertise and responsive action. Acting as an extension of your digital marketing team, our expert strategists learn about your organization and its mission to maximize your results.
Be it setting up and managing your Facebook Ads, Instagram Ads, Google Display or Shopping Ads; our PPC Campaign Management Services can help you choose the right channel to run your campaigns.
What better than serving the ads to the people who already trust your brand and services! We also specialize in Google ads as a PPC management agency.
Native ads are a favorite among brands and businesses when it comes to effective marketing. Being a leading PPC management agency, we have cracked it.
As a leading PPC management agency we can help you boost sales for your online or offline store with targeted Google Shopping Ads.
Connect with potential local customers who are searching for the services you provide using Local Service Ads. Pay per Lead and not Click!
Expand your brand awareness, capture attention and drive demand with YouTube Ads services by BhartiTech.
Make the most of Facebook advertising with a custom campaign that drives brand awareness, likes, follows, shares and more.
Optimize your PPC conversions to convert the highest possible visitors to your site.
Advertise on LinkedIn, Instagram, Twitter, Facebook, with a custom social media advertising strategy curated as per your business needs.
As a reputable pay per click company, we can develop a robust and comprehensive PPC strategy that utilizes powerful tools to achieve the most successful results.
We can manage your ad campaign and get you on the right track by delivering the most transparent PPC management services that yield the best results.
Pay per click (PPC) is an advertising strategy that businesses use to place their content at the top of the search results pages for certain keywords. Usually, these are high-volume keywords that a target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click.
PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is somewhat of a science, and it happens to be our specialty.
There is no one right answer to this question. It depends entirely on your budget, type of industry and niche you are in.
The different types of PPC Ads include:
It all depends on the quality and type of PPC service. However, there are PPC services available for all kinds of budgets. Check out our PPC pricing plans or get a custom quote.
Yes, this is a common tactic. Savvy competitors will not only bid for their own branded keywords, but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google will first see an ad from your competitor.
While this is perfectly legal—albeit a bit of a grey area—there are many ways to overcome this tactic. Our Google Adwords services can help!
Whereas companies can use PPC to pay for search traffic to their website, SEO is a different game entirely. SEO means structuring, writing, and optimizing pages to improve organic search traffic. For all intents and purposes, this means pleasing the Google algorithm.
However, both SEO and PPC comprise the principal parts of a broader search engine marketing (SEM) strategy which any company that wants to compete on the digital landscape should consider.
A PPC Agency can help you scale your business- whether you are a startup, agency or a leading brand. A little help can go a long way.
Typically, paid media audits cover the following:
We know more traffic brings more leads and ultimately gives more business. For any business, choosing the right budget for a PPC campaign is not as challenging as getting the desired ROI. Get connected with our PPC Agency and start increasing profitability and leads through PPC Management Services.
