Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. OR Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.
It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.
Email campaigns are an important part of inbound marketing, an ongoing process where marketers meet buyers in whatever stage of the journey they’re in. Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. That’s why email is such an important channel.
Through email, you’re able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. It’s important that an email campaign’s recipients have opted in to receive this content and that each piece offers something valuable. Here are some examples of different purposes your email campaign may set out to accomplish:
We create and deploy a robust email marketing strategy in 4 simple steps
The comprehensive email marketing audit allows us to uncover the gaps and opportunities in your email marketing program.
Based on the understanding of your business goals and priorities, we come up with a 3 to 6 months comprehensive email marketing roadmap that includes:
BhartiTech has a full-service email marketing team which means you don’t have to look anywhere else for implementation. We deploy a top-notch email marketing team that will implement your email marketing strategy based on the best practices:
Your email marketing strategy is never a one-shot hit or miss. To be successful, your email marketing program needs continuous monitoring, evaluation, and optimization.
Leverage BhartiTech team of certified marketing automation experts to drive more leads to your business. We are full-stack marketing automation agency helping companies implement, run and optimize automation campaigns.
Email marketing automation is creating a series of automated emails that are triggered by the actions of the subscribers and sent automatically. We set up the email marketing automation and it does the hard work on your behalf ‘automatically.’
BhartiTech works as an extended team to your organization, leveraging our team of certified professionals to provide you with our expert Marketing Automation Services across the globe. We as a marketing automation agency understand that setting up, managing and executing tasks in an automation platform requires expertise with its tools.
We provide Marketing Automation Management Services to effectively and efficiently manage your marketing automation platform.
Creating and managing lead nurturing drip email campaigns.
Designing & developing customized landing pages on the CRM.
Dynamic & segmented list management of contacts in the database.
Creating customized reports to analyze marketing activities.
Designing graphics for website and marketing assets
Seamless integration of the CRM with the different automation tools
Workflow creation to automate marketing processes and follow-ups
Personalized Content creation and deployment for the marketing campaigns
Whether you want a Drip Email Campaign to engage your customers or a Multi-Step Email sequence to increase revenue, we’ve got you covered.
We’ll create a system that captures the highest possible percentage of traffic-driving opt-ins throughout your sales funnel. Our system of opt-ins and offers keeps your lists full of high-interest subscribers. The best-in-class Email Marketing Automation experts available on demand. The new approach implemented by BhartiTech resulted in a 200% increase in conversions and a 250% boost in revenue.
