WordPress Theme Development Best Practices WordPress, no doubt is one of the most widely used content management systems. The ease and flexibility offered by the platform are what make it the commonly preferred portal for website development. However, it might very well be easy for you to build and design websites using the platform, the […]
WordPress Website Design and Development Best Practices Building an excellent website ought to be a top priority for any business looking to build a profitable online presence. WordPress is a content management system that powers 34% of all websites on the internet and 60% of websites that run on CMS. The power of WordPress is […]
Valuation is the analytical process of determining the current (or projected) worth of an asset or a company. Is your business showing up on the first page of Google search engine results? If the answer is no, it means you are missing out on ample revenue growth and yielding higher valuation opportunities for the company […]
We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that having an online presence impacts the success of your business operation. You may not particularly clear on is the role that search engine optimization (SEO) plays in the process. All major search engines constantly […]
In recent year’s rapid digitization, owing firstly to rapid advances in internet technology and the worldwide pandemic, has re-shaped our choices going- forward. Now it has become more important than ever to find better ways to reach the right audience in order to sustain the long-term growth of any business. In this context, a new […]
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf. SEO will certainly improve […]
Most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization […]
Email marketing serves as a primary component of customer acquisition programs for companies across all industries. We’ve put together some of the best email marketing tips to help you improve the performance of your campaigns. Clean your mailing list regularly. Some of your email contacts might not opt-out of your email campaign, but will still […]
Successfully selling products from your Shopify store requires getting in front of as several people as possible. An online store powered by Shopify doesn’t automatically entail success. By utilizing the power of Google Ads, you can get in front of the people searching for the products you sell. Driving highly qualified traffic from Google Ads […]
Google’s Search Advocate John Mueller answers whether your domain extension upsets SEO, and other questions associated to the search impact of domain choices. Mueller addresses questions related to how dot-com compares to other domain extensions, gTLDs vs ccTLDs, www vs non-www, and more. Here are all the questions countered by John Mueller’s with full explanation. […]
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