Job description:

Develop & execute successful SEO strategies
Optimize website content & landing pages.
Direct off-page & on page optimization projects
Collect data & report on traffic, rankings & other SEO aspects
Work with PPC team to optimize campaigns

Key Responsibilities:

• Manage a team of 10 people who have expertise in SEO, Social Media, ORM and Content creation
• Help the team members to achieve their career objectives by motivating, mentoring, and developing their skillsets
• Strategize and execute plans that drive conversions through Organic Referral channels
• Manage day-to-day SEO Operations, keyword analysis, and gather competitor intelligence
• Define requirements, tasks, and resources associated with Marketing objectives
• Identify and implement Key Performance Indicators (KPI) to measure and monitor the channel as well as the team s performance
• Communication to the team and management on strategy, project development, timelines, and goals
• Manage and review on-page, off-page technical SEO, and fix the issues
• Strategize and build useful backlinks, remove ineffective ones, and promote guest posts
• Optimize website content, landing pages, Meta titles, Descriptions, and CTAs to improve page performance
• Create Content Knowledge resources, Editorial Calendars, and Marketing Collaterals in line with business SEO goals
• Keep abreast of current search engine signals trends and update the same in our setup as per the needs
• Provide regular reporting and communications to the top management
• Create and Monitor Analytics dashboards reports to evaluate the performance of the various activities
• Collaborate with content, design, web development, and other supporting functions of marketing

Preferred Technical and Professional Expertise

• Passion for Digital Marketing especially SEO/Organic channels
• Bachelor s degree or higher with more than consistent Academic performance.
• Minimum 6 years of relevant work experience
• Proven experience as SEO Manager or similar role
• Familiarity with relevant tools e.g. Moz, Ahrefs, SEMRush, ScreamingFrog, Google Analytics etc
• Excellent analytical skills with a data driven approach
• Proven experience managing content developers, writers, SEOs, freelance vendors etc.
• Strong organizational and leadership skills

email your CV at hr@bhartitech.com

Job description:

• Plan, create, and modify, different technical documents including webpages, whitepapers, case studies, comparison documents, etc

• Obtain a deep understanding of the company and its services to translate complex product information into simple, polished, and engaging content

• Independently gather information from subject matter experts to develop, organize, and write technical and process documentation

• Create and maintain the information architecture

• Write high-quality and user-friendly content that meets the needs of the target audience and organizational standards

• Periodically review all documentation for timeliness, accuracy, and usefulness; make corrections/updates as needed

• Develop documentation for a variety of media (print, PowerPoint, video, etc.)

• Proofread and edit content created by team members and other writing staff.

• Select and adopt a uniform writing style across all media and other platforms for consistency within and outside the organization.

• Indulge in user research for feedback, revisions, and improvement in technical content.

Requirements:

• Bachelor s degree in a relevant technical field (such as software development, computer science, or engineering)

• 4-6 years industry experience as an effective technical writer (software development industry experience)

• Proven working experience in technical writing

• Ability to deliver high-quality documentation paying attention to detail

• Ability to quickly grasp complex technical concepts and make them easily understandable information for customers

• Superior written and verbal communication skills, with a keen eye for detail

QUALIFICATIONS:

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• At least three years of experience writing for a B2B or B2C audience

email your CV : hr@bhartitech.com

Job description:

We are seeking an analytically minded Conversion Rate Optimization (CRO) Specialist, who is responsible for using a mix of creativity, a strong understanding of website content management systems, analytical and statistical abilities to identify website optimization opportunities for our clients and then develop and execute a strategy to turn those ideas into an optimization and testing plan. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights for our vast array of clients. You will be working alongside a team of designers, developers and digital media professionals to help deliver optimization programs for our clients.

Success will depend on the ability to enthusiastically and competently deliver on the following:

• Conversion UX strategy – from data-driven ideation, execution, reporting and analysis.
• Demonstrating a passion for continuous learning, iterating and improving; a sound understanding of the digital marketing landscape; a zest for UX design and research and an entrepreneurial spirit to improve processes from planning to strategy to delivery.
• Understand best practices for UI and UX for websites, applications, mobile, and desktop.

Responsibilities:

• Perform the audit of the clients and set the agenda for our clients to create and manage a testing strategy to help deliver long-term results.
• Identifying problems with the conversion rate of client websites through quantitative (Google Analytics or similar) and qualitative (heatmaps, sessions recordings, surveys, etc) research.
• Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.
• Analyze and evaluate experiments – reporting on results and devising iterations on concepts to drive the testing strategy.
• Prioritize insights and testing strategy which helps our clients achieve their goals and delivers ROI.
• Help create initial, quarterly, and monthly client reports based on test results and other ongoing initiatives.
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
• Contribute to the development and improvement of the CRO teams processes and strategies.
• Perform other duties as assigned.

Requirements:

• Must be able to work collaboratively and effectively with all levels of staff.
• A bachelor’s degree in a related field (e.g., Digital Marketing, Statistics, Information Science, etc.) is preferred.
• Minimum of 1-3 years experience in a website testing or UI/UX-focused role.
• Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
• Strong knowledge of one or more testing platforms (e.g. Optimizely, Adobe Target, etc.)
• Strong proficiency in digital marketing & effective website design.
• Microsoft Office applications (i.e., Word, Advanced Excel).
• A sound understanding of the mathematics behind effective testing.
• Strong digital proficiency, knowledge of HTML, CSS and JavaScript is a bonus.
• Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing; positive customer service experience, including managing difficult situations and difficult people.

email your CV @ hr@bhartitech.com

Job description:

We are looking for experienced candidates with proven excellence in handling Pay-Per-Click (PPC) campaigns and monitor paid search budgets. An ideal candidate would be one with minimum 5 years of managerial experience in handling PPC campaigns. The Role of candidate will be to develop and supervise PPC campaigns of market places and make the campaigns successful by ensuring greater conversions.

The person hired for this role will be responsible for:

• Launch and optimize various PPC campaigns
• Suggest and develop new campaigns across multiple channels
• Maintain partnership with PPC ad platforms and vendors
• Oversee accounts on such platforms (such as Google AdWords, Bing)
• Participate in forming effective paid search strategies.

Keyword Research:

• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to get better ROI
• Campaign Optimisation and Bidding Strategy
• Daily search report analysis
• maintaining negative targeting keywords
• Hourly order report to determine strategic bidding
• Maintaining an ACOS% of less than 15% depending on the individual campaign goal
• Ensuring Page 1 visibility for most important keywords.
• Weekly reports around ACOS, Impressions and Revenue
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management on campaign impact
• Create commercial models and share with management for new campaigns and projects
• Find ways to reduce risk of fraud click
• Adhering to the TAT SLA for every campaign
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (such as AdWords, Facebook, Bing)
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (Word, Excel and PPT)
• Excellent communication skills (written and oral)
• Analytical Thinking with strong math skills
• Quick thinking ability
• AdWords certification is a plus

Send your CV @ hr@bhartitech.com

Job description

Roles and Responsibilities:-

• Oversee strategy, development, and production of email campaigns (write, design, build, edit, test, and deploy) as needed for multiple companies.
• Create A/B testing scenarios and measure results and user behavior on-site with Google Analytics.
• Work with the business manager and other team members to plan campaigns, write concise action-driving copy, and execute attention-grabbing visuals.
• Oversee and continuously optimize our lifecycle communication streams
• Experience with marketing automation programs and working knowledge at ESP like Salesforce Marketing Cloud, MailChimp, Mandrill.
• Recommend and implement new initiatives to improve performance and responsiveness
• Manage daily-weekly-monthly data-driven analysis and reporting of campaigns and overall channel performance, including funnel performance, conversion metrics, and segment analysis
• Troubleshoot campaign execution and other campaign production issues with ESP and/or external agency
• Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
• Code new email templates using responsive email design,and meeting industry best practices and brand guidelines for multiple partners.
• Create and execute data-driven, dynamic automated campaigns and deliver highly targeted/segmented e-commerce marketing campaigns, lifecycle messages, retention/reactivation programs, optimization based on performance.
• Create in-depth reporting and analysis for internal and external stakeholders.
• Present and explain results to the customer, give recommendations, manage approval processes
• Ensure emails follow industry policies and best practices.
• Good knowledge of Excel required and having knowledge of SQL will be preferred.
• Technical knowledge about email deliverability, IP/Domain reputation/monitoring, email spam rules, DKIM, SPF, DMARC, other technical compliance will be preferred.
• Strong written and verbal communication, project management, and problem-solving skills
• Ability to quickly learn new tools and techniques
• The candidate should have experience of 5 to 10 years.
• The candidate should be a good team player, having good communication skills, and able to work independently.
• Willing to take on additional responsibilities as required by the business.

Email your CV @ hr@bhartitech.com

Job Description:

We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Social Media Specialist Responsibilities:

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Social Media Specialist Requirements:

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.

Send your CV @ hr@bhartitech.com

We are looking for a talented Facebook Advertising Specialist to join the team. The focus of this position will be to plan and execute paid Internet marketing campaigns for our clients. The selected individual will own the client accounts, which requires constant client communication and relationship management.

This is an entry level Facebook advertising position for someone who wants to learn the powerful Facebook Advertising Platform and how to utilize it to get business results.

In this position, you will learn how to use and master Facebook ad manager, power editor, create audiences, and the secrets to Facebook ads that convert. If you already have a little experience with Facebook ads, even better. After training, you will then be responsible executing Facebook Ad campaigns for lead generation & sales for clients across multiple industries.

KEY RESPONSIBILITIES

• Writing Copy for Facebook Ads
• Creating some graphics for Facebook Ads
• Generating leads and sales using Facebook Ads
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Testing variations of ads to determine best performing
• Continuous monitoring of results and improving of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

QUALIFICATIONS

• BA/BS or equivalent working experience.
• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Some experience handling marketing budgets and forecasting/reporting results.
• Good written communication skills
• Ability to do some graphic design work
• Detailed-oriented and organized
• Enjoys learning new things

The following are a plus but not requirements:

• Positive involvement with the SEO/PPC community
• Must stay on top of current trends and advancements in SEO/PPC technology
• Knowledge of Google AdWords and Microsoft Ad Center
• Knowledge of Google Analytics and Webmaster Tools

email your cv @ hr@bhartitech.com