Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.
What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?
That’s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
If you only optimize your website for people, you do your company a disservice. SEO for ecommerce addresses the first hurdle to acquiring new customers: getting people to your site
We’ve built Search Award-winning eCommerce SEO process to help our clients achieve outstanding results over the course of a successfully implemented campaign. In a nutshell, here is how we deliver ROI-generating eCommerce SEO services.
As your dedicated ecommerce SEO specialists, we know that what works for one website may not be the solution for another. That’s why we go the extra mile to understand your business inside and out, examining everything that sets you apart from your rivals. This begins with us undergoing an exhaustive review of your website to identify any critical weaknesses or areas of improvement and form a strategy designed to get the best possible results. Then, we use our extensive experience and technical expertise to create, maintain and monitor your campaign with in-depth reporting sent to you on a regular basis.
Keyword research is the foundation of every ecommerce SEO campaign. Because keyword research informs every other SEO-related task you do on your website. (For example, without keywords, it’s impossible to optimize your product and category pages.) Believe it or not, but your list of keywords influence your technical SEO too. That’s because your site architecture and URLs need to take keywords into account.As you can see, keyword research is a VERY big deal for your ecommerce site. And BhartiTech Expert ecommerce SEO team exactly know how to find untapped terms that your customers search for… and how to choose the best keywords for your site.
Site architecture — or how the pages on your site are organized and arranged — is an important SEO consideration for ANY site. But it’s doubly important for ecommerce sites. That’s because your average ecommerce site tends to have significantly more pages than your average blog or local pizza shop website. With that many pages, it’s critical that your site architecture makes it easy for users and search engines to find all of your pages.
Now that you have your site architecture all set up, it’s time to optimize your category and product pages. For most ecommerce sites these two types of pages generate the lion’s share of traffic and sales. This makes sense if you think about it: someone searching for “red Nike running shoes size 10” is much closer to making a purchase than someone searching for “buy shoes online”. With that, here’s how to keyword-optimize your product and category pages.
Technical SEO is one of those things that’s important for ALL sites… but doubly so for ecommerce. That’s because ecommerce sites tend to have LOTS of pages. And all of those pages increase the changes that technical SEO issues will crop up. Not only that, but most ecommerce pages don’t have that many backlinks pointing to them. Which means that technical SEO is often the “tiebreaker” on Google’s first page. For example, if you and your competitor are neck-and-neck, a technical SEO issue can be the difference between the 4th spot and a coveted #1 ranking. That’s why regular technical SEO site audits are key.
Content marketing can help you get LOTS of targeted traffic… and sales. We know how to use content to get higher rankings and more traffic to your ecommerce website. Finding Where Your Target Customers Hang Out Online. When you consistently publish content on your ecommerce site, you’ll find that all of these links, traffic and social media shares actually help your product and category pages rank better.
Links remain one of the top three ranking factors for Google, which is why it is critical to have a solid SEO strategy for an online business. Our Ecommerce SEO Expert Team can identify backlinks you have to your site from other authoritative sites, identify any broken links, and then reclaim them. Finding groups or events related to your niche on Facebook is one route to look into. Similar to using influencers, you can offer your products and ask if these could be featured within the group, or in coverage of an upcoming event.
SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors
One of the reasons digital marketing agencies exist is because finding a person that meets all the requirements to expertly perform all the tasks essential to carry an expertly executed SEO campaign is almost impossible. First, you need an SEO strategist to perform an eCommerce SEO audit and present a detailed report on where your website stands when compared to that of your competitors.
Expert marketers also perform thorough keyword research to find out what terms are worth pursuing and what queries your audiences are performing. Then you need an expert team of copywriters and content creators who will start generating copy that will send Google the right signals and highlight the benefits of doing business with you.
Next, expert website developers and designers will create aesthetically pleasing yet intuitive websites that offer clear cues for both users and bot crawlers. BhartiTech Agency specialists work like a clockwork machine, making sure every part fulfills its role in making your website a memorable yet effective and automated selling machine.
It is essential you partner with an eCommerce SEO expert because you want to reach a wider audience and always stay one step ahead of your competition. Setting up an online store only makes sense if people can find it. Your competitors are working tirelessly to make sure they are at the top of Google search results. They pack the first page with their products and ads so your customers can only find them when they use specific search terms.
You need to give your website a chance of being selected by Google as one of the best sources of information, products, and services for your target keywords and rank higher than your competitors.
The best and most sustainable way to ethically and efficiently outpace your competitors is through eCommerce SEO strategies. Contrary to what many believe, SEO is not about gaming the system (that would put you on the wrong side of Google). SEO is about building and maintaining a website that Google loves crawling, and that offers quality content and products for your visitors.
Correctly implementing an SEO campaign requires deep knowledge of all technical aspects of your website, crafting a well-thought-out content strategy, and always offering clear information about your products and services through cleverly written product descriptions and blog posts. Correctly and timely implementing SEO best practices will entice users and other content producers to share and link to your best pages. This creates a virtuous circle of constant and organic link-building sources, giving your website drastically increased chances of ranking higher and generating more qualified leads.
Each industry and business presents unique challenges when presenting its products and services. An eCommerce business specialized in beauty products will have a completely different structure than a business dedicated to selling power tools.
Some websites need to offer a bit of previous information as part of their sales funnel in order to guide their customers down the right path. Others rely on quick visual displays of their best-selling products, enticing users to proceed to checkout undeterred.
You need the assistance of eCommerce SEO experts with years of experience specializing in creating websites that quickly offer what your users are looking for. They give your website the power and speed to intuitively guide your users through an improved user experience that entices them to keep browsing and become returning customers.
If you want to rank higher than your competitors, you need to have an eCommerce SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. BhartiTech Digital Agency puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.
When you hire SEO Specialists from BhartiTech, we promise our clients with the results. SEO demands a lot of patience and is a long-term investment. Considering our experience, the results start showing up within the first 4 – 6 months of the implementation.
For eCommerce SEO experts, regular SEO might feel less focused and intensive than eCommerce SEO. This might be true for some campaigns where the main focus is generally lead generation through landing or product pages or when the main goal is simply to position a brand.
However, this still requires a lot of work as these mostly depend on high quality and relevant content, and building very high domain authority. eCommerce SEO will focus on product pages, product descriptions and will exercise a lot more control over sales funnels, logistics and pay special attention to user experience to guarantee repeat purchases.
Regular SEO is great for brands, affiliate marketers, and sites that monetize based on visits and ad clicks. eCommerce SEO is a lot more specialized as it should offer a holistic approach to your business as a whole so nothing falls through the cracks during a sales process.
BhartiTech is a leading SEO agency that focuses on growing your business successfully with Internet marketing. Whether you want to increase conversions, traffic to your website, or both, we can help you design a customized SEO campaign that can help you reach your unique business goals. We don’t believe in cookie-cutter strategies, which is why all of our plans are custom to your needs.
