SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf. SEO will certainly improve […]
Most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization […]
Email marketing serves as a primary component of customer acquisition programs for companies across all industries. We’ve put together some of the best email marketing tips to help you improve the performance of your campaigns. Clean your mailing list regularly. Some of your email contacts might not opt-out of your email campaign, but will still […]
Successfully selling products from your Shopify store requires getting in front of as several people as possible. An online store powered by Shopify doesn’t automatically entail success. By utilizing the power of Google Ads, you can get in front of the people searching for the products you sell. Driving highly qualified traffic from Google Ads […]
Google’s Search Advocate John Mueller answers whether your domain extension upsets SEO, and other questions associated to the search impact of domain choices. Mueller addresses questions related to how dot-com compares to other domain extensions, gTLDs vs ccTLDs, www vs non-www, and more. Here are all the questions countered by John Mueller’s with full explanation. […]